Commerce Crafted

Playceholdr is a New Zealand eCommerce agency specialising in eCommerce UX/UI, custom solutions and bespoke Shopify Plus & BigCommerce builds.

Built to last, not to patch. We design eCommerce solutions that solve real problems, scale with purpose and serve both business and customer.

Shopify Agency for High-Growth Brands:
Custom architecture, thoughtful design and solution-driven development. We build ecommerce systems that make sense, scale and keep your team in control.

Discovery

We ask the hard questions about your business, customers, and goals before touching Shopify. Through collaborative workshops and digging into your market, we map out what actually matters, your customer journey, competitive edge and growth opportunities.

UI/UX Design

Our Shopify design process turns strategy into a high-performing customer experience. We create clean, conversion-focused interfaces that reflect your brand and guide users to purchase. Every page is designed for clarity, confidence, and mobile performance, helping Shopify stores across Australia and New Zealand look beautiful and sell better.

Development

We build fast, reliable Shopify stores with custom solutions that bring your brand to life. From advanced eCommerce functionality to smooth micro-animations, every detail is coded for performance and polish. Our developers combine technical depth with creativity to deliver Shopify builds that look great, load fast, and scale with your growth.

Quality Testing

Every Shopify build we deliver goes through comprehensive quality assurance. We test your eCommerce site across devices, browsers and real customer journeys to ensure fast load times, stable checkout, and flawless functionality. From animations to integrations, we verify every detail.

Ongoing Support

We stay involved long after launch. Our team provides ongoing Shopify support, updates, and performance improvements to keep your eCommerce site running smoothly. Whether it’s fixing bugs, optimizing speed, or adding new features, we help brands across Australia and New Zealand grow confidently with a reliable Shopify partner by their side.

Fashion
Yes Mila Product page design graphic.
Kids’ Apparel
Fashion
Arcina Ori UI/UX Design graphic
Fashion
Kids’ Apparel

Clients

Brigid McLaughlin

Founder & Designer

"Playceholdr were a pleasure to work with; as for the first time I felt we had eCommerce partners who wanted to build an eCommerce store of excellence as much as we did."

Todd McSweeney

General Manager

"Playceholdr consistently demonstrated strong technical expertise and had a great ability to break down complex issues into simple, understandable terms."

Esther Ng

Founder & CEO

"Playceholdr completely got what I was trying to do with the brand and turned it into a site that not only looks amazing but actually performs."

Laura Boland

Marketing Director

"From the very first conversation, the team at Playceholdr impressed us with their transparency, deep expertise, and thoughtful communication."

Ascolour logo
Arcina ori logo
Yes mila logo
Prix workshop logo
Harlequin Kids logo in black and white
Text 'BRIGID McLAUGHLIN' in black on a white background
mother made logo
Text 'Reference87' in a stylized font on a black background
ROOTS logo